A lot has changed since Zoe Davis first got her start as a news editor at a local television network in Australia. That was 17 years ago, when most broadcasters were still cutting tape to tape. Today, she owns her own company, Calibrate Films, for her commercial work. She is also directing and editing her first feature documentary entitled FIERCE!, and working with legendary editor Walter Murch on his film Coup 53. No matter what project she’s working on, producing effective promotional content for social media channels is playing an increasingly important role. —Adobe