McDonald's Chicken Big Mac

Edited by Jimmy Falinski

Footage was a mix of Arri Amira and the Phantom high-speed camera. All slow motion was done in-camera. Footage was cut in Premiere Pro on-set and back at the production company.

The speed ramp technique I used for this commercial was done the old school way: chopping up the clip with the razor tool, and then retiming those individual clips. It doesn't have the smoothness of speed ramping with keyframes.

—Jimmy Falinski

Credits

  • Agency: DDB Copenhagen
  • Company: Spoiled
  • Director: Mike Nybroe
  • Dop: Claus Rosenløv
  • Producer: Amalie Herskind
  • Foodstylist: Christopher Bomann