Forbes: Adobe's Path To Entering The Virtual Reality Story

What is Adobe's vision for VR? In this immersive 5-page Forbes article, contributor Michael Humphrey sits down with several Adobe managers, scientists and researchers to discuss the role of software in VR storytelling. It's a dense but rewarding read, and mentions Premiere Pro on more than one occasion. For example, on page 3, Michael talks about "presence" or the feeling of being in VR, and uses the term "True North" to describe the place the viewer sees first. It makes sense for the primary action to fall inside this True North because of its familiarity and significance to the viewer. Shifting the True North in Premiere Pro is easily done. In fact, the capability was there long before support for VR was introduced. The Offset effect in Premiere Pro can adjust the center of a clip by panning the image within the frame. The challenge becomes shifting the True North to follow an action or story. Adjusting the Offset can be incredibly jarring, if not dangerous, within a VR headset. Michael describes the feeling as "freaking out". The point is VR storytelling is a radically new media with its own cinematic language, and Adobe Premiere Pro is at the forefront of developing tools for that new language.

So, what do you ultimately learn from reading this article? Plenty. I think the key takeaway is that Adobe wants to be the software at the center of the VR revolution. They are motivated by the increasing accessibility of VR and AR capable devices, as well as the "groundswell" of interest from content creators. But the success of this pursuit does not come without several big "ifs", which Michael lists on page 1.

This is a three-part monthly series about the role software will play in Virtual Reality storytelling, seen through the lens of Adobe Research and creators. —Michael Humphrey, Forbes