Adobe Video World 2016 Day 3

Highlights from Day 3 of Adobe Video World 2016:

  • Adobe Day
  • Happy 25th Birthday Adobe Premiere Pro
  • A Trip Down Memory Lane with Al Mooney
  • Panel Discussion on Team Projects
  • Lunch and Breakout Sessions with Adobe Employees
  • The Future of Adobe
  • Adobe Video World Expo Night

Today was Adobe Day. From keynotes to breakout sessions, the entire day was hosted by Adobe employees. It's the best part of Adobe Video World because it gives attendees the opportunity to interact with the Adobe product managers, designers and engineers. It's also a chance to see the culture of Adobe, and observe the genuine passion these individuals have for the products they develop. Premiere Bro is guilty of looking at the world through rosie Adobe glasses, but I assure you, it makes a world of difference when you trust the company that develops a product you use.


Morning

Adobe Premiere Pro 25th Anniversary: A Trip Down Memory Lane

This Adobe Day was particularly special because it marked the 25th anniversary of Adobe Premiere Pro. The success that Adobe Premiere Pro has had over its lifetime is a remarkable accomplishment, for any software. Personally, I would have hyped this way more. There wasn't even any cake!

In honor of Adobe Premiere Pro's 25th birthday, Al took everyone on a trip down memory lane. Like many Premiere Pro users, I jumped onboard after FCP 7, so this was more educational and nostalgic for me. The real cool thing was seeing how early features laid the groundwork for what Premiere Pro CC is today. It's impressive how the Adobe Premiere Pro team anticipated, and capitalized on, many industry trends. Follow the journey below:

I didn't get the chance to squeeze off a Tweet of Adobe Premiere 2.0 and 3.0. So to fill in the gap, here were some of the milestones:

2.0 (1992):

  • QuickTime video and audio capture support
  • Title creation
  • 16-bit, 44 kHz audio support

3.0 (1993):

  • 99 stereo audio tracks and 97 video tracks
  • Sub-pixel motion and field rendering
  • Full framerate preview from disk

To learn more, check out the Adobe Premiere Pro release history on Wikipedia.

An incredible journey and an honor to be a part of! (At least since CS6...)

Collaborative Workflows and Collaborative Teams

This panel discussion consisted of Adobe managers, all of them with job titles I wish I could remember. They represented everything from products to user experience for both video and audio. The focus of this panel was to talk about collaboration using Adobe tools. The major focus was on Team Projects, a new hosted service that Adobe announced at IBC. But they also talked about other collaborative services currently offered in Creative Cloud.

Essentially, Team Projects is file path agnostic. Team members can store there media however they want The Media Maping capability allows users and Team Projects will associate the same media with different 

Team Projects will support the option to work "offline" by saving to a local project file. This can be turned back into a Team Project, and shared with collaborators.

Team Projects will eliminate standalone project files. This creates a subtle, but fundamental, shift in how Team Projects are "saved". Technically, changes to Team Projects are saved to a cloud database, but the user experience is different. Because Team members are working with a single hosted project, saving is actually sharing. Single users will be able to share changes with themselves, but that doesn't sound as fun.

Libraries is an example of an existing Creative Cloud service that amplifies collaboration between video creators. Granted, given the storage limitations of Creative Cloud, Libraries isn't yet ideal for video collaboration. The key word in that sentence is yet.

This was best moment of the entire panel.

Adobe views its relationship with its customers as symbiotic, a two way street. As much as Adobe Video World is for attendees to hear from Adobe, it's also for Adobe to here from attendees. During lunch, and in all the breakout sessions I attended, I saw Adobe employees taking notes on feedback from Adobe Video World attendees.


Afternoon

Lunch with Adobe

Each lunch table had a specific topic hosted by an Adobe employee, and attendees were given the choice of where to sit. I've never had a harder time choosing a seat at lunch. High school was easier than this.

Breakout Sessions

Breakout sessions were an opportunity to talk to the Adobe employees in very small groups. There were two time slots, each with 6-7 breakout sessions to choose from. Topics ranged from virtual reality to bug fixes. A lot of the discussions in the breakout sessions I attended fell under NDA, so not a lot of Tweets to share. However, the innovation and future of Character Animator is really something to get excited about. I've already said too much.

Closing: A Look at the Future

Speaking of NDA, the closing keynote with Steve Ford, Group Product Manager for Adobe Digital Video and Audio, had a lot exciting things to share about the future of Adobe. I had the opportunity to interview Steve, so look for a post on the Premiere Bro Blog summarizing the talking points from this session.


Evening

Adobe Video World Expo Night

Expo Night is another reason Adobe Day is the highlight of Adobe Video World. It allows attendees to continue mingling with the Adobe employees around the tables of the sponsor companies. Expo Night gives attendees the chance to see the latest post-production technology, and talk one-on-one with the manufacturers. Did I mention all the swag? A big thanks to all the companies that sponsored Adobe Video World 2016. It was a memorable evening with a lot of fantastic products!


Premiere Bro's attendance at Adobe Video World is sponsored by Adobe, Future Media Concepts and JK Design.