Premiere Bro Holiday Message 2016

Premiere Bro Holiday Message 2016

A Special Holiday Message and Recap from Premiere Bro

Happy holidays Premiere Pro users! It's that time of year to look back and count your blessings. For Premiere Bro, that means being thankful for amazing editing software and many wonderful readers. That means you! If you're reading this, thank you!

By the way, the hero image above is a free Adobe Stock holiday template. Click the image below to get your free download.

It's also that time of year to identify successes and failures, and reevaluate priorities...

...and Premiere Bro has new priorities. But first, some Premiere Bro successes and failures in 2016.

Premiere Bro 2016 Successes:

You have to understand that I loathe making myself visible. (That's why I'm a video editor!) The accomplishments listed below are solely thanks to my readers. You have made Premiere Bro what it is. So please, please take credit for it!

  • Readership has grown exponentially. Thanks to the thousands of weekly visitors to Premiere Bro. Your readership is greatly appreciated! 
  • Excluding Adobe, Premiere Bro is the No. 1 Google search result for "premiere pro blog". Obviously, this could change tomorrow. But it was true at the time of this screenshot:
Results shown in a browser with no search history.

Results shown in a browser with no search history.

  • Improvements to the site. Specifically to Premiere in Post and Week in Premiere, and how Premiere Pro content is curated and served up on a daily and weekly basis.
  • Premiere Bro now supports advertising. Before you label me a sell out, understand that every ad I allow on Premiere Bro will always be relevant to Premiere Pro users. After more than 2 years, it's time the Premiere Bro website start paying for itself!

Premiere Bro 2016 Failures:

  • Drop-off in activity in November and December. It's true. I admit I've been neglectful and absent these past few weeks. Continue reading to hear my excuse. It's a good one.
  • Loss of voice. Not my actual voice, but the tone and style of my writing has become really lame. It sounds so corporate lately. The fact is Premiere Bro is a one-bro show, and probably always will be. In an effort to come off as some sort of business, I've lost my own unique voice. Fail.
  • Poor site functionality and UX. Don't get me wrong. I love my site. I search it all the time for answers to my own Premiere Pro questions. But there's still a lot of awkwardness. My goal in 2017 is to continue tightening up the functionality and user experience of the Premiere Bro website.
  • No newsletter. "Do you have a newsletter?" is my most frequently asked question. Sadly the answer at the end of 2016 is still no. But that should change in 2017. How would you like Week in Premiere delivered to your inbox?

What's New With Premiere Bro

2017 will look much different than 2016 for Premiere Bro. This is due to one singular event that occurred on December 15th: the birth of my 3rd child and 1st daughter, Suzanna.

As I mentioned before, Premiere Bro is one-man band. It's also a side hustle. My full-time job is editing video for JK Design, a New Jersey advertising agency. In order to run Premiere Bro, I wake up every weekday at 5 AM to write and curate Premiere Pro content. With a newborn, two toddlers (both under the age of 3) and a full-time job, that early-morning luxury is history.

This is my excuse for my recent inactivity as Premiere Bro. My family and I are undergoing a wonderful, albeit challenging, time of transition from a family of four to a family of five. This shift has forced me to reevaluate my priorities for Premiere Bro. I love being Premiere Bro. But I love being a husband and a father more. 

Premiere Bro isn't going away. It's just going to be different. There will hopefully be some exciting announcements in the New Year. Stay tuned for a follow up post in early 2017 outlining some of the big changes coming to the Premiere Bro.

Thanks! And Happy Holidays!

Thanks again for your readership. I hope you have a wonderful holiday! Take time to enjoy your family. They're more important than any editing software!

Merry Christmas and Happy New Year!


-Sean Schools / Premiere Bro

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